RadioPopper PX CE Manuale Utente

What does it mean? • Take some risks, experiment, try new things • Look at challenges from a new direction

 52 pages of poses, technical detail, and creative thoughts.  Many merit, loan collection and Best of Show images included  Fits in your bag…just p

Show Price Extended • Order the Preset/Texture combo pack and I will deliver it via digital download for the same show price of $49. • Order the Freak

SAVE $50 WITH THIS CODE: MOWBRAY50

Links • www.michaelmowbray.com • www.beautifulportraits.com • www.facebook.com/michael.mowbray • www.twitter.com/MichaelMowbray • www.youtube.com/Mich

www.michaelmowbray.com

NEW CLIENTS, NEW WORLD

The Entitlement Generation • Everything is instantly available – If it isn’t, then they move onto the next readily available option • I deserve the be

The Entitlement Generation •Everything is instantly available – Comprehensive yet breezy web site – Rapid response to email and FB posts/messages – Te

Becoming a Purple Cow with The Entitlement Generation • People don’t want to be marketed to…at least that’s what they say • But… – They want to entert

Becoming a Purple Cow with The Entitlement Generation • Must stand out with something they desire • The commonality of becoming too successful – Has h

Becoming a Purple Cow with The Entitlement Generation • Be remarkable – Make your business remarkable and you will get people talking about it. – You

Throwing you a curve

Throwing you a curve The Old “Mass Market” The New Focus The Ignorables

The New Focus • Innovators and Early Adopters – Who are they for you? • What clients crave your latest and greatest? – Start there – What are their ch

Be remarkable.

The Work • Bring some mystery back

The Work • Are you mastering the craft of lighting? • Are you mixing it up? Are you using all the tools in your arsenal? – Different light qualities (

Light quality • Soft light is easy, right? – Big double-baffled light source + close to the subject = soft light – Add in a reflector for fill plus a

Let’s mix it up a little… •All speedlites controlled by RadioPopper Jrx and RP Cubes •1x4 strip box with egg crate as key • 1x4 strip box with egg cr

Let’s mix it up a little… •All speedlites controlled by RadioPopper Jrx and RP Cubes •1x4 strip box with egg crate as key • 1x4 strip box with egg cr

Let’s mix it up a little… • All speedlites controlled by RadioPopper Jrx and RP Cubes •Larson 48” Lightbender as key • Larry Peters Eyelighter reflec

Let’s mix it up a little… • 1 speedlite in a 20” Westcott Rapidbox as key •1 speedlite outfitted with a Snootzie in the adjacent box •All fired eTTL u

Let’s mix it up a little… • AlienBee ringflash with Moon Unit adapter • (2) 1x4 strip boxes with egg crate as edge •1x3 strip box up high (9’) and beh

Let’s mix it up a little… • Lowell ID video light •Post processed with Blue Suede Badass LR preset

Who me? • Michael Mowbray – M.Photog., Cr. – DeForest, WI (suburb of Madison) – Residential studio – Won a bucket full of awards (BOS, PPA POY, Kodaks

Let’s mix it up a little… • All Nissin di866 Mark II speedlights trigged with RadioPopper PX system •Key light is a new prototype parabolic umbrella;

Let’s mix it up a little… • All speedlites controlled by RadioPopper PX system in TTL •2 bare off camera •1 on camera as master •1/8000, f2.8, 15mm Fi

Let’s mix it up a little… • All speedlites controlled by RadioPopper PX system in TTL •2 bare off camera •1 on camera as master •1/1600, f4, 24mm, EC

Let’s mix it up a little… • All speedlites controlled by RadioPopper PX system in TTL •2 bare off camera •1 on camera as master •1/2000, f4, 24mm , EC

Let’s mix it up a little… • Shot with camera on manual and speedies in eTTL – 4 speedlites fired in eTTL; 1 in 22” beauty dish; 2 in 1’x4’ strip boxes

Let’s mix it up a little… • Shot with camera on manual and speedies in manual with power controlled by RadioPopper Jrx with RP Cubes • Allows you to r

Demystifying the Full Sun Portrait

Demystifying the Full Sun Portrait • TTL • Sun behind the subject • Av – Do we care once the ss hits faster than 1000th ? • ISO 100 • f2.8: 1 OCF • F

RadioPopper Demystified • PX System – Works with TTL – Can achieve High Speed Sync – Best for outdoor battling the sun • Jrx System – Works with manu

Save 10% at RadioPopper with this discount code: RP10OFF

What you shoot? 1. Weddings 2. Seniors 3. Corporate headshots 4. Commercial 5. Newborns/children 6. Families 7. Watcha got?

Mixing it up: Part Deux One session: Light, posing, locations, styles

Let’s mix it up a little: Julia’s session •Available light •1/50, f5, 200mm , iso200 •Color and texture punched up in Nik Color Efex Pro

Does your natural light need a jolt?

Let’s mix it up a little… • All speedlites controlled by RadioPopper PX system in TTL •1 bare off camera; snooted with a Snootzie •1 on camera as mast

Push it, push it real good. Know what your client wants

Let’s mix it up a little… • Two ocf speedlites (right) blended with sun as fill (left); TTL with RadioPopper PX • 1/2000, f4, 135mm , iso100

Let’s mix it up a little… • Direct sun • 1/2500, f4, 144mm , iso100 • Processed in LR with my Desaturally Warm preset

Let’s mix it up a little… • Direct sun as fill with 2 OCF speedlites as key • 1/2500, f4, 97mm , iso100 • Punched up with LR preset Orange Magento Pu

What’s trending • Vintage • Realism/Location – Not the classic “fake outdoor” • Composites • Fashion feel • Dramatic

Push it, push it real good. Composites & post production

What does it mean? •Shoot to Thrill – Thrill our clients at every opportunity • Images • Experience • Products • Value • Create a tribe of motivated f

Athletic Composites

Keys to Compositing • Shoot on a background that is easy to extract – Gray, white, black, green screen – Experiment and see what works best for you •

Compositing

Compositing

Compositing

Compositing • A lot of software options – Topaz ReMask 3 – PS CS6 • Quick selection tool • Make as clean of a selection of your subject as you can • U

Fashion Feel

Dramatic Outdoor

Delivering More Too often, in the race to charge less, we deliver too little. And in the race to charge more, we forget what it is that people want. T

Experience • It’s all about the experience now • What is your brand experience?

What does it mean? • Good enough is not good enough anymore – You need to remarkable •What is “remarkable”? – Gotta push outside your comfort zone – N

Your brand experience – from the client’s point of view • Contact and communication – What is the experience at first contact? • Web site – Easy to fi

Your brand experience – from the client’s point of view • Contact and communication – What is the experience at first contact? • Email – How quickly d

Your brand experience – from the client’s point of view • Contact and communication – What is the experience at first contact? • Email – How quickly d

Your brand experience – from the client’s point of view • What language do you use? –Images & Portraits, not pictures and photos –Investment, not

Your brand experience – from the client’s point of view • What is the first thing your client sees? – Signage – Landscaping – Clean vs. clutter? – Wel

Your brand experience – from the client’s point of view • Sound: Are you playing their music? • What is the session experience? – Fun, engaging • Keep

Your brand experience – from the client’s point of view • What is the session experience? – Make the client feel like a star • Consultation – Make th

Your brand experience – from the client’s point of view • Teasers – Facebook post and Tweet the morning of the shoot – Instagram a pullback (if you ha

Your brand experience – from the client’s point of view • Parent experience – Cam Ranger (available from Dury’s) feeds an app on an iPad mini – Images

Shooting for the “Thrill” • Work, service, experience: – Blow them away at every opportunity – Create a custom experience – Create empowered fans

• Purple Cow

What does it mean? • Offer top-end, unique, finished products – Wall art, albums, metals, image boxes – NOT JUST DISCS!

What does it mean? SELLING • Prints vs. digital – The battle of “good” vs. “evil” • Would a chef spend all day shopping for and selecting only the

What does it mean? SELLING • Projection vs. Proofs vs. Online – One is best, one is “okay” and one is “death” Which is which? – Projection = high

Help them invest • Thrill the client while earning your due – Most people will gladly part with their money if you can thrill them throughout the proc

Help them invest • My system – Totally revamped – Ordering sessions with Proselect – Custom built collections via the WWAWSD system 1. Wall Portraits

WWAWSD System • Small prints = $90 • Buy from Category 1, save 25% on small portraits • Buy from first 2 categories, save 50 % on small portraits • Bu

Gift with purchase • Gifts as rewards for hitting price points – $999 = Sticky Album – $1299 = Animoto DVD + Facebook images – $1599 = Spiral bound fl

Sticky Albums • Custom photo app for iPhone, iPad and Androids • http://www.stickyalbums.com/ • Easy to share with friends and family – Doesn’t give t

Products Variety and Quality and Uniqueness

What stories are your clients telling about you?

Drama On Location = Canvas!

Make mine a cluster!

Metal Prints

Albums and Books • 8x8 Econo Layflat Albums from ACI – $49.90 for 7 spreads with photocover!

Albums and Books Build from scratch, use templates or use a service like www.rebooku.com

Image Boxes

Play to Kill Marketing in the Post Modern World

Play to Kill • “Cry 'Havoc,' and let slip the dogs of war” – From Shakespeare’s Julius Caesar • We need to be ruthless (but fair and ethical

Marketing in the post modern world • Direct mail? • Facebook? • Pinterest? • Twitter? • Spokesmodels? • Texting?

What I am doing • Posters – Conceptual sports posters • Require lighting skills and post production techniques that newbies can’t match – Gets you fr

Change vs. the Status Quo There is the mistake of overdoing the defense of the status quo, the error of investing too much time and energy in keeping

Posters

Marketing • Anti mass marketing – List of “ideal” seniors – Will receive a box in the mail. Inside: • 5x7 card on top with personalized invitation •

Marketing • No purchased list • No mass direct mail • No huge print runs • No mall display • No reps • No ads • 100% different; 100% personal

Bold Prediction • Boutique is where it will be at – “Quantities” have gone to the SABs and the digirazzi – Fewer care about senior portraits overall •

Be remarkable.

Thanks • Primary Sponsor: – American Color Imaging www.acilab.com • Everything you could want in a lab…and then some.

Additional Sponsors • Nissin Flashes USA • A lotta flash with an economical price • RadioPopper • Save 10%: RP10OFF

Preset-O-Rama LR Presets and Textureland Gritty Textures Preset-O-Rama: • 60+ Custom LR presets that I use everytime I process • Regular: $79 Textur